There are several methods a business can undertake to send out flyers or leaflets that get around the no junk mail rule for mailboxes in Australia. The flyer distribution method used depends on your business and the flyer itself, as well as the message you are sending and who your audience is. You may have tried letterbox distribution, Brisbane southside or elsewhere, and had not as much success with it as you had hoped. So here is a look at the methods, what to avoid and how to have successful marketing with flyer distribution.

Distribution methods might include;

• Unaddressed letterbox distribution – Hiring a company to distribute the flyers to business and/or residential mailboxes.
• Unaddressed drops to business PO boxes – For promoting business to business services and products.
• A direct letter addressed to the occupant – Direct mail to targeted recipients with a proposition from you.
• Handbills – This means having people handing out leaflets near public places like shops to people as they walk past. There are regulations that need to be followed by this kind of leaflet distribution. Often found in shopping centers.
• Unsolicited delivering of leaflets – Pushed under doors, handed out in offices.

Other methods are less legal like placing leaflets under wipes of cars or throwing them off a building during large events and parades. Always make sure your distribution is legal according to Australian laws.

What to think about with the flyers or leaflets design

How the flyers are designed is an important part of how successful the campaign will be. If you have a poorly designed logo, bad graphics or lettering, missed out information like a website, people will just through your flyer away. This is, unfortunately, a mistake new businesses make, not spending enough to make the flyers look professional.

Having the right message

As well as having good presentation and branding you also need to say the right thing in the flyer. When you are carrying out letterbox distribution Brisbane southside or any other kind of distribution, have a simple and easy to understand message. Do not have a lot of information as people tend to not read long-winded leaflets. Just have the service or product you are selling, your brand or logo visible, a website listed and phone number, a price and a relevant image.

Make sure you stand out

With great flyer distribution, you need to stand out from the rest. That might mean having flyers that are differently shaped, including free samples of promotional products, a promotional calendar, using extreme colors to grab people's attention. A unique leaflet will more likely get looked at versus the standard fare the competition has come up with. People are more likely to remember it, the message and visit the website or make a call to learn more.