Many small business owners are seeing the advantages of undertaking independent letterbox delivery, or flyer distribution as a part of their advertising and marketing campaign. It is a successful marketing tool when done correctly because it does not have to cost a lot of money to get results. Small business advertising needs to be thoughtful, start-up companies especially can struggle and need to make smart choices. There are a few factors to think about for a successful campaign and here is a look at some of them.

Think about the flyer or leaflet

The design of the flyer or leaflet you are having distributed is vital if you want it to have the right impact. There are a lot of different sizes you could consider, smaller is easier for to hand to hand efforts if you are doing independent letterbox delivery it needs to fit through the letterbox. Unusual shapes, colors, and sizes are more likely to attract attention but may cost a little more to make. Graphics take more room but people can be very image orientated. Break up blocks of writing. Use wording that draws attention and make sure you clearly state the benefits, sale, appeal of what you are selling or offering.

How will you distribute them?

There are a lot of ways to undertake flyer distribution, but they tend to be either door to door or hand to hand. Door to door is being posted through the letterbox at people's homes. They can be with a group of other leaflets, with local papers, or on their own. Hand to hand is as you walk down the street and people hand you a leaflet, or you find them under your car's wiper. Small business advertising can be successful with either method.

Conclusion

The method of distribution and the type of leaflet you send out depends on your business and message. It helps to find a way of tracking the delivery of the flyers so you can track the response you get and judge whether your campaign was a success.