Why every time Cristiano Ronaldo gives a press conference, we usually see a lot of logos in the background? Many famous companies of goods and services pay millions of dollars a year so that the most famous figures of the world directly promote their products or at least appear near their logos. Actually, when we see celebrities posing or giving statements with a huge media backdrop behind them, it’s all a marketing campaign that tries to convince us to acquire certain good or service.

Human beings have the curious tendency to follow a leader. To admire that person who stands from the crowd for their incredible intelligence, physical condition, appearance or wealth. Many yearn to be equal to their favorite celebrities, so they try to copy their behavior patterns, dressing like them, using their same hairstyles and even eating the same food they eat. Taking advantage of the power that many celebrities have over the crowd, they use their popularity to convince others to ... Read more »